Data Valley Media software is designed to produce and maintain media schedules, enabling the Agency to accurately plan media campaigns, control media buying and report on the effectiveness of the campaign. A total mix of Media types (including Press / Radio / TV and Outdoor) can be handled efficiently and effectively.
Data Valley provides you with the ability to generate individual schedules for media OR for a broader picture you can set up and maintain total campaigns including any number of individual media schedules and production jobs as required (with the Data Valley Production module).
A complete comprehensive database can be established for all the standard data required by a Media System: Any number of publications, TV or radio media can be maintained including rate card by space code, mechanical data, copy & space order addresses, asbof calculation and copy and publication deadlines making buying accurate and rapid.
Discounts and commissions (by client or publication) can be calculated automatically and appropriate mark-ups allocated. Space order numbers can be given to a media supplier immediately if that helps to squeeze the best rate.
No more typing and retyping schedules after client changes. Data Valley's media system produced schedules rapidly and error-free and these can be printed or emailed directly to your client. Schedules can be printed out in client or internal formats. The client copy clearly shows the media, insertion dates and relevant advertisement or film headlines. The internal agency copy is more detailed showing what MSOs, CIs, sales & purchase invoices have been allocated and precisely what the revenue generation is for the agency. Additional information such as rate per thousand, saving over rate card and comments on latest revisions can be included. PLUS Logo's, Header & Footers can be added to personalise your layout.
Space Orders are generated automatically by the system for all booked inserts ensuring that no issues are missed. Copy Instructions and Sales Invoices can be produced in the same way. The 'look' of all standard documentation is flexible to incorporate your company image and all documents can be printed or directly emailed to the recipients.
Reports can be produced to list all copy required by any specific date. This information can be used by Production or the Studio to eliminate at least some of the last minute rushes that always seem to occur -even in the best-run agencies.
Additional text can be entered on the Copy Instruction, Space Order and Sales Invoice prior to printing. This can prove invaluable for recruitment or lineage advertising where the entire advertisement text can be incorporated into the document.
Voucher copy control allows you to record the receipt of a voucher copy and to make comments on it. The system can be set so that payments to suppliers cannot be made without a good voucher copy being received. A voucher copy report is available showing you the status of each insert.
If you have a query on any voucher copy there is no need to go back to the schedule to look at the insert details. Simply by clicking the mouse you can access the full detail of the insert, the advert that was running, the costs, discounts and recharge rate.
Much time is spent negotiating the best possible rate for an insert or series. All of this hard work can be lost if the accounts department is not aware of the rate. All too often the publication will send an invoice based only on standard agency discount missing the series rate or any negotiated discount.
This system automatically checks every incoming purchase to ensure that the rate charged is the same as the rate negotiated. If there is any dispute then the accounts department can expand the rate details and see precisely how the buying price was negotiated and built up.
Full integration with the Accounts software is maintained and the Sales, Purchase and Nominal Ledgers are automatically updated with Media information at the discretion of the accounts department.
An extensive range of management reports, including comprehensive sales & profitability reporting, are available allowing comparative performance figures by media supplier / account handler or client as required.
In addition Data Valley also provides a powerful Report Generator which enables you to produce reports to suit your particular needs exactly.
Management Information when you need it! Displayed how you want it!